By Abhijeet Pratap Filed Under: From changing weather to changing governments, all these factors can impact it deeply. Apart from it, technological and social trends too can impact it deeply. With disposable personal income on the rise globally, is also expected to remain a profitable year for Hospitality industry.
It is actually analysis of macro environment situation.
It provides knowledge regarding the factors that are not directly affecting the business but indirectly influencing decisions.
Introduction Dubai is one of the most sophisticated and luxurious cities of the world, it is situated in UAE and has amazing sites to visit, all manmade. This was made sure through strict rules and regulations implementation. Dubai itself is not rich in oil and its economy is all based on real estate and tourism.
It plays an important role in international politics. It is debated that oil producing countries because of getting oil rent, do not work to increase efficiency and hence productive efficiency is not there but that is not the case with UAE and Dubai.
The political interests of rulers have not harmed the performance of the state. There is a dispute going on with Iran over three islands.
The city is a financial hub with trade free zones which lures investors and executives. Real estate projects like Burj Khalifa and Palm Islands are the centre of tourism and hence help the city earn profits.
It is an open economy with no trade barriers and exchange controls. DUBAI ECONOMY Social Factors Expatriates who arrive from third world countries solely for the purpose of earning well and send money back to their families find it very hard to survive there as living conditions thrust upon them are very tough with long working hours, uncomfortable living arrangements shared with so many others and tasteless food.
For the nationals government has arranged for subsidized healthcare and education programs which will satisfy their needs and hence this is how peace is restored in the region despite of having so many people living there who belong to different ethnicities, cultures and races.
Dubai is open and liberal in terms of other social factors like no strict policy on covering head or body for women and drinking alcohol is not prohibited as well unlike Saudi Arabia and other Gulf countries. Dubai International is claimed to be the busiest airport in the world.
Use of technology has also aided Dubai in promoting tourism by creating apps that suggest the most attractive tourist places to visit, cuisines to try. Environmental Factors With rapid development, fiver star hotels and manmade island projects people tend to forget about environmental issues.
The carbon dioxide emitted from desalination plants pollutes the environment and also produces waste that is dumped into the sea.
Western clothing is allowed but one cannot go around exposing excessive skin in public nor public displays of affection and love are allowed, on beach the rules are slightly relaxed but topless bathing is strictly prohibited. Apart from this the custom laws are so strict that if someone is found carrying pills for flu or fever they can face four years sentence to jail, any sort of drug, inappropriate or anti Islamic material cannot be brought to the city.
Although it is a tourism place but taking pictures need to be done very cautiously there, no local can be shot without asking for permission first and too many government buildings cannot be shot as well.
Retrieved January 14,from Urban Cocktail: Retrieved January 15,from dubai.Dubai Pestel Analysis Of Dubai Tourism. About Dubai Dubai is one of the major cities in the UAE.
Dubai is located south of the Persian Gulf on the Arabian Peninsula. Dubai is located on the emirate's northern coastline and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi.
The United Arab Emirates, often abbreviated to just the ‘UAE’, is an affluent Middle Eastern country located on the Arab Peninsula. According to the World Bank, the United Arab Emirates had one of the top 25 Gross Domestic Products per capita in .
PESTLE ANALYSIS OF DUBAI Vipul Kumar 2.
•Dubai has a network of seven industrial areas •High penetration of Internet •Two world class seaports • Arid and tropical, Sandy Desert and costal areas.
Dubai, the second largest emirate in the UAE, brings to mind an array of luxury dining options, swank hotels, tall buildings and the seven-star Burj Al-Arab.
These luxury icons have led to Dubai’s image as one of the most popular tourist destinations of the world.5/5. Hospitality/Tourism Industry Pestel Analysis If any of the industries is really too susceptible to the environmental factors then it is the hospitality industry.
From changing weather to changing governments, all these factors can impact it deeply. Bilateral ties between the UAE and China have huge potential for growth.8 billion) during and to AED5 billion ($nationwidesecretarial.com analysis at meters. one of two finance arms of Dubai Holding has requested for an extension on some of its $2.