Unfortunately, most of the new small business owners fail to consider their marketing plans or strategy. There are many marketing concepts for small business marketing to consider and plan for, but here is our list of Top 10 Marketing Concepts For Small Business Marketing. Consistency Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses. I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing.
Finishing and the interest of customers are not important for the manufacturers. They focus only on large scale production and try to make it available on large scale. They try to achieve high production efficiency and creating wide distribution coverage.
This concept can be adopted under the following situations. When the supply of the product is less than the demand, you can sell more if you increase production.
Main concern is to fill the demand by producing more. If the cost of the product is high and the increase in production will decrease the cost of goods, this concept can be adopted. Production orient business organizations adopt this concept.
Such organizations have only sales department which sell product at a price set by production and finance department. Consumers favour those products that offer the most quality, performance and features is the basis of product concept.
They believe that consumers are willing to pay higher cost for the goods or services which has extra quality. Companies which concentrate on product concept is focused on product improvement.
They constantly improve the product quality and features to satisfy and attract the customers. Too much focus on product may go off the track and fail. This may fail in the market if the biscuit does not taste good to the ultimate consumer.
They think without such aggressive methods they cannot sell or exist in the market. They are focused on finding ways and means to sell their products.
That is why we are getting lots of calls from insurance agents, even though insurance is a subject matter of solicitation. In short, selling concepts assumes that consumers on their own will not buy enough of enterprises products, unless the enterprise undertakes aggressive sales and promotional efforts.
Marketers who follow selling concept often forget the taste of consumers and not interested in the feedback of consumers. They use fair and unfair means of persuasion to increase sales. They are not interested in building a network of satisfied customers and target new customers for selling their products.
Under this concept producers considers the needs and wants of consumers as the guiding spirit and deliver such goods which can satisfy the consumer needs more efficiently and effectively than the competitors. Marketing concept is consumer oriented and look forward to achieve long term profits by making a network of satisfied consumers.
Now a days, those companies which have attained a certain maturity who look on beyond the immediate future adopt this concept. Some companies avoid this concept due to unavailability of short term profit and the uncertainty and unpredictability of the future profit.
Companies which are successful and enjoys goodwill adopt marketing concept as their philosophy. They realized that the satisfied customers are the best advertisers for their products.
This concept is now a days used world wide.
Environmental deterioration, excessive exploitation of resources and growing consumer movements have necessitated the recognition and relevance of marketing based on socially responsible.Consistency is the number one marketing concept for small business marketing only because it is left out of marketing concepts for so many businesses.
I have worked with a long list of clients, big and small, that are extremely inconsistent in all areas of their marketing. Small business marketing must focus on this marketing concept just as much as large corporations do.
Branding consists of the pictures, logo, design scheme, layout, make up, and image of your products and even your company. Importance of marketing concepts to small and medium - Essay Example Small business and enterprises have thrived and developed in Kenya due to marketing strategies adapted by these micro-firms.
Marketing is an important effort in gaining prospect attention, building product or service demand and winning customers. The concept of marketing is a dynamic concept. It has changed altogether with the passage of time.
Such changes have far reaching effects on production and distribution. The Importance Of Marketing Concept Marketing Essay. Print Reference this. Published: 23rd March, Marketing Mix is one of the most fundamental concepts in marketing management.
For attracting consumers and for sales promotion, every manufacturer has to concentrate on four basic elements/components. Importance of marketing, the. Jun 28, · The importance of marketing can’t be debated. Learn 10 great reasons to market your business in this simple guide.
Marketing is a broad term, In many of our courses, like Lean Marketing for Startups, we’ve covered some of the easiest, most affordable marketing tactics out there for small businesses and online nationwidesecretarial.com: Kasia Mikoluk.