Risky Situations table found on your student website. List three types of sensitive information involved with each situation. Identify three ways each information item could be misused or harmed.
Are both parties benefiting equally in the relationship, and if so, how?
Why is a mutually beneficial relationship between buyer and seller important to a successful marketing practice? What other strategies might you use as a marketer to strengthen the relationship between you and your customers?
Provide a rationale for why you would select these strategies. Identify a potential ethical issue related to relationship marketing, and provide an example of an ethical solution for this dilemma. I think it is better for them than me. They get targeted information about me and my buying and spending habits within their company.
They often have "specials" that I do not take part in, so they are essentially not losing anything. The things I do buy within their programs are limited to those things I need or use and when they create sales, they can select what to offer through the loyalty program to gain points.
I do get some nice perks at times that I use. For instance, the Winn Dixie Solution Summary A short review of loyalty plan relationship benefits, and ethics in marketing and customer loyalty.Week 4 Team Assignment Kudler Fine Foods IT Security Report – Security Policy & Training Identify the key information security policy elements that will be needed at Kudler Fine Foods to support the efforts to ensure that the new frequent shopper program properly protects the customer and organizational information.
CMGT Week 1 Individual Assignment Risky SituationsComplete the University of Phoenix Material: Risky Situations table found on your student nationwidesecretarial.com three types of sensitive information involved with each nationwidesecretarial.comfy three ways each information item could be .
Kudler Fine Foods also like to increase loyalty and profits to their organization and has been arrested in developing a system to track customer purchase through frequent shopper program to award loyalty points for redemption.
Customer: Choose an organization as the focus for the Strategic Plan, due in Week Six. The organization can be an existing company, nonprofit organization, religious organization, or governmental agency.
Avoid an organization that is so large that historical data would be difficult to apply. Kudler wishes to use the IT system to “gather personal data about customer bases, and use it to support vital business functions, such as the authentication of individuals requesting service, verification of credit and accounting information, delivery of services and goods, marketing, decision-making and law enforcement” (Appel, p.
, ). Kudlers Fine Foods. Introduction Kudler Fine Foods was founded in June by Kathy nationwidesecretarial.com Fine Foods is a store that provides gourmet, imported, and domestic foods and products.
The main concern is how Kudler Fine Foods can increase profit and customer loyalty through sales and marketing strategies. Some strategies are special programs that include cost cutting initiatives, frequent.